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Secrets
It could probably have been predicted that social networking was going to keep on growing as a communications medium. Many of us have spent the last couple of years trying to get to grips with participating in social networks for our businesses and just as well, it seems.
There was a recent report in the Economist which, among other things, highlighted the fact that the downturn “will accelerate the use of social media”. This is because consumers become more careful when they spend in a recession and they need to know they can trust a brand either because they believe its PR or because of what others are saying about it.
Retailers are suffering terribly and many might continue to do so if they do not understand that these media now form an important stage of the decision making process to buy.
There are literally hundreds of popular Social Networks such as Facebook, Bebo, MySpace and LinkedIn, which are full of comments, reviews and conversations about many brands. You can now set up business pages in Facebook so that you can encourage people to follow and talk about your product, service or brand too.
Can you afford not to “join in”?
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