Marketing Tips

• Find your USP and Stand out from the Crowd
  Surprisingly, you don't have to be that radical to be different from your competition. Creating a marketing plan is the perfect opportunity to think about what your Unique Selling Point (USP) is and you'll probably find that the answer is already there.

• Search Engine Marketing
  Marketing on the Internet is a challenge and as the internet grows every day and more and more people put up websites and fight to get theirs higher up the search results list on Google, it all gets a bit overwhelming. Especially if you're responsible for marketing your business!

• Low Cost Marketing - Our Top Ten Tips
  Marketing doesn't have to mean spending $thousands. Sometimes it's a good idea to imagine halving your budget and get more creative. Here are our top 10 tips for marketing on a shoestring:

• Marketing Plans - Keep it Simple
  We're great believers in making marketing plans simple – because if they weren't easy to follow, you wouldn't use them – right?

• Internet Marketing in a Nutshell
  For some businesses, launching a web-site complements other ways of selling products and services – others might decide to sell exclusively using the internet or “e-commerce” technology. If you have a business that has always marketed using traditional methods or “off-line” - how is “online” marketing different?  

• Competitive Marketing - Make Friends with your Competition
  Although we usually see our competitors as a threat, they can also be incredibly useful. Watching what they’re up to means you can learn new techniques to market your own products and services and keep you one step ahead.

• Corporate Image - Identify Yourself!
  You don’t have to be a huge corporation to establish an image that identifies your business and sets you apart from the competition. By using a logo and a consistent style it’s surprisingly easy and cost effective to develop an image that your customer can instantly recognize.

• Marketing and Customer Service - the Customer is King!
  You know that your customer is supposed to be “King” but just how can you guarantee that they will come back and rave about you to other people?

• Marketing Evaluation - Measuring What Works
  To see the benefits of their marketing and just as important, to understand why it sometimes doesn’t work, successful marketers measure and evaluate what they do.